Carlsberg has revealed an agreement with packaging company ecoXpac to develop the world’s first fully biodegradable wood fibre bottle.
The two companies will develop a biodegradable, bio-based bottle made from sustainably sourced wood fibre, in collaboration with Innovation Fund Denmark and the Technical University of Denmark, based just outside Copenhagen.
The announcement was made in the context of the Danish company’s participation in a panel on wasteless supply at the World Economic Forum in Davos, Switzerland, and will allow for the production of a responsibly degradable beverage bottle called the Green Fibre Bottle.
Andraea Dawson-Shepherd, senior vice president for corporate affairs, said: “At Carlsberg we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet, and today’s announcement is excellent news. If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”
EcoXpac and global branding agency 1HQ will join the six founding partners of Carlsberg’s circular community scheme, which aims to encourage cooperation between the beer maker and selected partners “whose aim is to pursue a circular, zero-waste economy”.
© FoodBev Media Ltd 2022
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