Carlsberg has announced that it will invest €100 million to upgrade its Kronenbourg brewery in Obernai, France, Carlsberg’s largest brewery in Europe.
Carlsberg acquired the facility as part of its acquisition of the French beer brand Kronenbourg in 2008, and the brewery produces beers such as Kronenbourg 1664, 1664 Blanc and the alcohol-free Tourtel Twist, as well as Carlsberg’s international beer brands.
According to Carlsberg, the investment will modernise the Kronenbourg facility and increase its production capacity, enhance its production capabilities and improve health and safety at the plant.
The announcement was made during French president Emmanuel Macron’s visit to the New Carlsberg Glyptotek museum in Copenhagen, and the investment plan follows several years of “positive developments” in France and the international success of the Kronenbourg brand.
Carlsberg CEO Cees ‘t Hart said: “We are very pleased to make this announcement on the occasion of the French President’s visit to the New Carlsberg Glyptotek.
“Today, Carlsberg’s rich heritage and close ties to France are perfectly united with our ambitions to invest further in our successful French business.
“We are proud of our position as the leading French brewer and of the impressive growth of Kronenbourg 1664 inside as well as outside of France.
“In order to continue to grow, we need to invest, and today’s announcement It is a testament to our shared values and promising growth opportunities.”
© FoodBev Media Ltd 2022
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