Carlsberg Marston’s Brewing Company has partnered with Encirc to trial a glass beer bottle that has the potential to cut the carbon impact of its bottles by up to 90%.
The trial – part of a series of innovations to reduce the carbon footprint of packaging across Carlsberg Group – will include the use of “100% biofuel and increases recycled content of the bottles to 100% while maintaining quality,” a statement from brewing giant said.
Carlberg said the trial had significant potential to support its target to cut emissions across its supply chain, with the possibility to transform the bottle from “the highest-carbon impact packaging type to the lowest”.
Mark Comline, senior category director group packaging materials, Carlsberg Group, said: “We are delighted this ground-breaking trial has successfully proven and produced ultra-low carbon Carlsberg glass beer bottles. Across Carlsberg, we are inspired to work together towards a zero-carbon future. Trials like this in partnership with Encirc are a massive leap towards making it a reality.”
Adrian Curry, managing director at Encirc added: “This is a truly momentous occasion for glass. We have set the standard globally with this trial and now the glass industry needs to work towards realising what we’ve proved is possible. We now know that glass can be the most sustainable of all packaging types and must all work together to ensure that happens.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial