Carlsberg has unveiled its new green bottle design made from sustainably sourced wood fiber.
As part of the Carlsberg Circular Community, the company started this project last year with Danish packaging company EcoXpac.
Simon Boas Hoffmeyer sustainability director said: “The new bottle is a great milestone in the project, as having a physical prototype makes it easier for us to explain the new packaging format to consumers and colleagues. I think the new bottle looks great and shows how we can use innovation and design to help shape products for a better tomorrow.”
Håkon Langen, Packaging Innovation Director added: “The bottle has been created with input from some of the leading packaging specialists in the world, who are very excited to participate in the project. Though we still have technical challenges to overcome, we’re on track on the project.”
The Green Fiber Bottle will be a landmark in sustainable innovation. Its fibers will come from responsibly managed sources, with trees replanted at the same rate that they are harvested.
While the bottle will degrade into environmentally non-harmful materials if discarded randomly, the intention is that it will form part of a proper waste management system, just like today’s bottles and cans.
The three-year project is supported by Innovation Fund Denmark and the Technical University of Denmark. The Green Fiber Bottle is scheduled to be test-launched in a pilot market in 2018.
© FoodBev Media Ltd 2020
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