Carlton & United Breweries has launched a new Victoria Bitter tea in Australia ahead of this year’s Ashes cricket series.
Limited-edition VB Tea been developed using Victoria Bitter’s Super Pride Hops and black tea leaves, and has been formulated as the accompaniment for cricket fans staying up to cheer on Australia as they take on England.
Available to purchase online through Victoria Bitter’s merchandise store, the tea is said to feature the aromas and taste of Victoria Bitter matched with the qualities of a premium cup of tea.
The limited-edition tea is available in Australia on Victoria Bitter’s online merchandise store.
Victoria Bitter marketing director Chris Maxwell said: “We know how much Australians love cricket, and the long hours and sleepless nights they put themselves through whenever there’s a series in the UK.
“So, we wanted to reward their hard work in supporting Australia by creating the perfect alternative to English breakfast to sip on, as we go to battle with the Poms in what’s sure to be a hard-fought series. After all, there’s no time to snooze – especially if the Poms are losing.”
In March, Carlton & United Breweries started selling its Victoria Bitter and Carlton Draught beers in Australia without plastic ring packaging.
© FoodBev Media Ltd 2021
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