Carrefour has expanded its e-grocery offerings through its acquisition of Dejbox, a lunch delivery service for business employees located in suburban and outlying areas.
As a result of the deal, Carrefour’s e-grocery offerings will now include ready-to-eat meals and a new customer base, as it moves into the business-to-employee market.
Founded in 2015, Dejbox is an online canteen for business employees, which delivers over 400,000 meals each month. Dejbox is designed to meet the needs of French employees who work in the urban hinterland and have rare access to an onsite dining service.
Operating in Lille, Lyon, Paris, Bordeaux, Nantes and Grenoble, Dejbox has a work force of more than 300, including delivery personnel employed directly by the company.
Following the agreement, Dejbox aims to expand its French operations, as well as move into international markets. In addition, the company intends to speed growth in B2B services by letting companies assume a portion of the cost of employee lunches by transferring funds virtually to each employee’s online Dejbox account.
Dejbox co-founders Adrien Verhack and Vincent Dupied said: “We made the strategic decision to join with Carrefour because we firmly believe it’s the best possible partner for helping us achieve our ambitious growth plans for Dejbox and for offering as many people as possible an online, affordable, sustainable and tasty alternative to a sandwich or a home-cooked meal.”
“This acquisition, which reflects Carrefour’s desire to become the leader in grocery ecommerce, is a strategic one”, says Amélie Oudéa-Castera, executive director for customers, services and digital transformation at Carrefour.
Oudéa-Castera added: “It will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses and also invest in the fast-growing food delivery segment with an offering rooted in quality and affordability.”
Financial details of the deal were not disclosed.
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