Guatemalan rum house Casa Botran has produced an exclusive new product to commemorate its 75th anniversary.
The new release has been described as “an invitation to co-creation, a tribute to bartenders and the world of mixology”, and features design by Paris-based branding agency Appartement 103.
The crude wooden box contains a 50cl rum bottle that was carefully selected to evoke the craft and preciosity perception of the product, which comes from the family’s private reserve and has been aged for up to 30 years.
The two miniature 5cl bottles, containing spiced rum and citrus rum, have been especially designed to compliment the main product, offering consumers an exceptional product with the opportunity to explore different tastes by mixing them with Botran & Co rum. In order to do so, a pipette and an explanatory leaflet have also been created.
The rum has been made available from a limited production run of 9,972 bottles.
João Paulo Oliveira, Appartement 103’s head of business development, said: “We understand that Casa Botran is the first rum maker to release a product that allows the consumers to define the flavour profile of the rum in such a customisable way. Therefore, our creative team was thrilled to bring this ritual concept to life by developing a solution that highlights the heritage as well as the contemporary vision of the company in producing refined aged rums. It’s a unique journey, immersing the consumers into the magical art of mixology.”
Appartement 103 creative director Marc Savary added: “The design is unique and boosts refined detailing. The elegance of the deep dark purple paper allowed us to contrast an exceptional work of gold hot foil typography, expressing the legendary knowhow of Casa Botran. The carefully designed embossed stamp on the label, the organic selected paper, as well as the hand drawing screened typeface on the glass, reinforce the long history of the company, ensuring the heritage and quality perception of the brand. The Casa Botran’s shield was placed on the right side of the label, endorsing the product with confidence through a gold hot foil stamp, triggering the consumer’s curiosity to turn the bottle around and discover it as a whole.”
Botran & Co rum obtains its complex qualities by means of passage through different casks: white oak casks that had been used for American whisky; toasted casks; and casks used to age sherries, ports and fine South American wines.
© FoodBev Media Ltd 2018