Halo Top has launched a new advertising campaign, which aims to highlight why sometimes adults deserve ice cre...
Rachel’s Organic has unveiled a brand refresh with updated packaging designs, alongside the introduction of fo...
South Korea has retained its position as the world's most innovative economy, according to Bloomberg's Innovat...
Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging to celebrate...
The judges in this year's World Food Innovation Awards, to be presented at IFE in March, have been announced.
Ginmeister-owned British spirits brand Pinkster has invested a six-figure sum to update its pink gin packaging and start a new creative campaign. Read more
Sophie Maxwell, futures director at Pearlfisher Global, looks further into the multi-layered need of presenting innovative products to millennial consumers. Read more
Coca-Cola Great Britain has redesigned the packaging of its Coca-Cola Original and Coca-Cola Zero Sugar drinks as part of a £5 million marketing campaign. Read more
Lotte has partnered DKSH, the market expansion services provider, to increase the distribution and sales of its confectionery products in Singapore. Read more
Lisa Desforges from design agency B&B Studio explores the motivations of millennial consumers and asks how brands can capitalise. Read more
Mondelēz International-owned Cadbury has begun a £3m marketing campaign in the UK to promote its Twirl chocolate bar. Read more
Britvic will revamp its Purdey’s multivitamin juice drink to target consumers who are moving away from traditional energy drinks. Read more
Bacardi has partnered with non-profit organisation Lonely Whale to eliminate the use of 1bn single-use plastic straws by 2020. Read more
The California Milk Processor Board (CMPB), the organisation behind the famous Got Milk? adverts, has launched a new campaign called You Can Always Count on Milk. Read more
Evian’s classic ‘Live young’ slogan has adopted a new outlook with ‘I Wanna #Liveyoung’, a new offshoot campaign in the US. Read more
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