Mondelēz International-owned Cadbury has begun a £3m marketing campaign in the UK to promote its Twirl chocola...
Britvic will revamp its Purdey’s multivitamin juice drink to target consumers who are moving away from traditi...
Bacardi has partnered with non-profit organisation Lonely Whale to eliminate the use of 1bn single-use plastic...
The California Milk Processor Board (CMPB), the organisation behind the famous Got Milk? adverts, has launched...
Evian’s classic ‘Live young’ slogan has adopted a new outlook with ‘I Wanna #Liveyoung’, a new offshoot campai...
Crown Holdings has teamed up with Coca-Cola Turkey to launch a range of summer promotional packaging featuring...
Britvic-owned Robinsons has started campaign to promote Fruit Creations, the first in a new range of Robinsons products designed for grown-ups. Read more
Kellogg's-owned snack producer Pringles has announced it will launch its first-ever Super Bowl advertisement, starring American comedian Bill Hader. Read more
Häagen-Dazs has announced professional tennis player Grigor Dimitrov as its new global brand ambassador as it aims to build on its rebranding last year. Read more
Stella Artois has partnered with Water.org to launch a campaign which will see the brand provide a year of clean water for those in the developing world for every 12-pack it sells. Read more
Game of Thrones star Peter Dinklage and Hollywood’s Morgan Freeman will feature in a PepsiCo advert that will air during the upcoming Super Bowl. Read more
General Mills-owned fromage frais brand Petits Filous has started a £3m UK communications programme that aims to support child development. Read more
Pepsi has announced the launch of Pepsi Generations, a new global advertising campaign which will focus on the brand's pop culture history. Read more
Coca-Cola is launching a new advert for its Coca-Cola Zero Sugar brand which features Mr Hadley, the character portrayed in the original advert when the product was first launched... Read more
Mondelēz International-owned Cadbury has started a £12m marketing campaign as it aims to reconnect with its customers. Read more
British drinks brand Fentimans has overhauled its image with its first ever rebrand, costing £1.2m, to appeal to a younger audience. Read more
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