Kettle Foods has applied Essentra’s Re:Close tapes to its packaging to promote its new Kettle & More range, wh...
PepsiCo has announced that Ram Krishnan, its current chief executive officer for Greater China, will become th...
The Collective is celebrating the start of summer in the UK with the launch of a piña colada yogurt, the first...
Müller is introducing new recipes for its Müllerlight and Müller Corner yogurt brands in the UK, supported by...
Cirrus, an Atlanta-based sparkling water company, will venture into the cannabidiol (CBD) space with a new CBD...
We asked our judges what innovation means to them when considering the winners for this year's World Dairy Inn...
Jen Draper discusses how social media trends are rendering current alcohol marketing rules as outdated, and how legislation must catch up with technology. Read more
Lactalis McLelland, the UK subsidiary of Lactalis Group, has started a new advertising campaign for its cheese brand Président. Read more
Coca-Cola has agreed a 3.5-year multi-brand sponsorship deal with the English Premier League, in an attempt to grow sales across its no-and low-sugar portfolio. Read more
After less than six months into its launch, ax water, a line of berry-infused waters, has re-branded in order to respond to consumer feedback. Read more
Elizabeth Shaw has launched its first television advert as part of a brand refresh for its portfolio which includes biscuits and chocolate liqueurs. Read more
Yakult has launched a new marketing campaign in the UK and Ireland, which aims to raise awareness of the science behind the company's probiotic drinks. Read more
Flexible films manufacturer Innovia Films has been given a rebrand to align the firm's image to its parent company CCL Industries. Read more
Ginmeister-owned British spirits brand Pinkster has invested a six-figure sum to update its pink gin packaging and start a new creative campaign. Read more
Sophie Maxwell, futures director at Pearlfisher Global, looks further into the multi-layered need of presenting innovative products to millennial consumers. Read more
Coca-Cola Great Britain has redesigned the packaging of its Coca-Cola Original and Coca-Cola Zero Sugar drinks as part of a £5 million marketing campaign. Read more
© FoodBev Media Ltd 2019
World Beverage Innovation Awards – ENTER NOW!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.