Craft brewer Innis & Gunn is inviting Canadian consumers to submit ideas for its next flavour of beer, launchi...
The tenth edition of the Tetra Pak Index focuses on the fast-moving, information-saturated world of the connec...
Oasis has launched an irreverent promotion in the UK, offering consumers the chance to ‘Win a Cut of Our Remai...
Coca-Cola Great Britain has launched new Diet Coke limited-edition designs to celebrate its latest on-pack pro...
Camden Town Brewery, the home of Camden Hells Lager, is unveiling its first-ever TV campaign in a partnership...
Mountain Dew has announced a partnership with hit US TV show, The Walking Dead.
The Midwest Dairy Association has introduced a new Gridiron Milk branded product line to schools and retail grocery stores for the 2007 National Football League (NFL) season. Read more
Yoplait has expanded its popular fromage frais brand Frubes with the launch of a co-promotion timed with the UK DVD release of the international blockbuster Spider-Man 3. Read more
TV show Lazy Town and Arla Foods in the UK have joined together to launch the first children’s probiotic yogurt and fromage frais range free of added sugar, artificial additives, f... Read more
Onken Mousse has been relaunched and rebranded as German owner Dr Oetker makes its mark on the UK chilled pot desserts market. Read more
No1 US tennis champion Andy Roddick has been signed by AriZona Beverage Company to represent the group’s new Hypotonic Performance Sports Drink. Read more
Japanese fashion designer’s latest creation allows urban camouflage in the form of a vending machine. Read more
Bottled cooler manufacturers round up the latest trends in functional and aesthetic design by sharing their newest products and developments with cooler innovation Deputy Editor Me... Read more
Beverage Innovation Editor Claire Phoenix reflects on Dragon Brand Consultants workshops’ merits and finds out how to enhance brand appeal. Read more
Hannah Oakman investigates why every business in the cooler industry needs a strong public relations strategy. Read more
The bottled water market in Hungary has changed a great deal in recent years. At the forefront of this response to market change is Nestlé Waters’ Kékkúti. Read more
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