Saputo Dairy UK’s Cathedral City brand has joined forces with TerraCycle to launch the UK’s first flexible film cheese packaging recycling programme.
The scheme will encourage consumers to collect flexible film cheese packaging and drop it off at a public access point across the country. Once received by TerraCycle, the plastic packaging will be shredded, washed and converted into pellets or flakes to be transformed into new durable products.
Those without a public drop-off point nearby can sign up to open a public collection point which their whole community can use.
The new nationwide programme will enable consumers to recycle all types of cheese film packaging, not just Cathedral City products.
The partnership marks Cathedral City’s latest step towards creating a more sustainable future, with the aim to make all of its packaging 100% recyclable by 2022.
According to the UK brand, cheese film packaging is difficult to recycle due to its several different layers which helps ensure freshness and reduce food waste.
To tackle this issue, Cathedral City is currently working on developing new packaging solutions which provide the same quality, protection and safety as existing film, but can be recycled in standard household recycling collections.
“Without a standard recycling solution in the industry, consumers are unsure what they can recycle and where. The new partnership with TerraCycle aims to address this confusion, making it quick and easy for people to recycle their packaging at a local collection point,” said Lee Willett, marketing director at Saputo Dairy UK, owner of Cathedral City.
He continued: “We’re delighted to be launching this new initiative with TerraCycle, marking an industry-first sustainable solution for everyone in the category. We are committed to minimising our impact on the environment while helping cheese lovers reduce their household waste.”
Laure Cucuron, general manager at TerraCycle Europe, added: “TerraCycle is always looking for solutions to new waste streams, so it is truly fantastic that Cathedral City is partnering with us to make recycling cheese packaging a possibility in the UK for the first time. We are excited to work with such a forward-thinking brand which is striving to reduce its environmental impact and we are thrilled to be a part of that goal.”
Last year, TerraCycle partnered with Nestlé’s baby food brand Gerber, Hi-Cone, the manufacturer of ring carriers for the beverage industry, and KP Snacks, in a range of recycling initiatives.
© FoodBev Media Ltd 2020
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