UK start-up Trip has secured its first public raise of $5 million, which it will use to support the launch of its CBD products into the US market.
Trip produces a range of CBD-infused drinks and oils which are available in over 2000 locations including Selfridges and Harvey Nichols; as well as through an exclusive CBD store with Deliveroo.
The brand has recently been appointed the exclusive CBD brand to Soho House Group globally – meaning its products will be available across the private members club, its hotels, Cowshed spas and restaurants.
In addition to supporting its US market entry, the capital will also go towards content and product development and driving growth across Europe.
Trip secured the funding from Depop CEO Maria Raga and serial entrepreneur and investor, Christian Angermayer.
“Trip understands the power of connection and community having built a cult of loyal fans. Gen-Z’s attitudes to lifestyle and wellbeing are changing the landscape and Trip is positioned to continue to drive connection in this space, set to become a global leader in next generation wellness,” said Raga.
Founded by husband-and-wife team Daniel Khoury and Olivia Ferdi, Trip is focussed on conversations around mental wellbeing.
“Now more than ever, the world is recognising that mental health is intrinsic to good health. Our mission has always been to share calm in the everyday chaos,” said Ferdi. “Changing perceptions of wellbeing and building new lifestyles with our Trip range and CBD expertise, we’re excited to take this next step for Trip together with these amazing partners.”
Trip says the funding signals its brand proposition which caters to shifting lifestyles and the growing market for alcohol alternatives.
© FoodBev Media Ltd 2021
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