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C&C Group has announced a long-term strategic partnership with Coca-Cola Amatil, which will position its Magners brand of cider for long-term growth in the New Zealand market.
The deal is the Dublin-based company’s second partnership in the Asia-Pacific region this month, after it joined forces with San Miguel Marketing Thailand to strengthen sales and distribution of the Magners brand there.
The two parties have reached a ten-year agreement to enter a profit and marketing investment sharing collaboration, which will strengthen Magners’ competitiveness, marketing and route-to-market in New Zealand. The deal is based upon the success of a mutual distribution agreement reached with Coca-Cola Amatil in 2014, C&C Group said.
Conor Hardy, C&C Group regional director for Asia-Pacific, said: “We are delighted to strengthen our partnership with Coca-Cola Amatil in New Zealand. We are very optimistic about the future for our brands under this new agreement. This new strategic partnership will allow us to collaborate on a long term basis to ensure we position Magners and Tennents to participate in meaningful long term market growth”
Coca-Cola Amatil New Zealand alcohol business manager Tim Jordan added: “We’ve always valued the strength of our relationships with our brand partners, and we’re delighted to have the opportunity to extend that relationship with C&C even further. This new agreement gives us a strong platform on which to base the continued growth of these great brands in the New Zealand market.”
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