C&C Group-owned beer brand Tennent’s Lager is rolling out a new can design alongside a range of new size options in Scotland.
The packaging has been designed to look like a cold glass of Tennent’s. For the first time, Tennent’s Lager cans share the story of the beverage’s provenance, detailing founder Hugh Tennent’s journey to Bavaria, where he learned the art of pilsner-style beer over 130 years ago.
The beverage is still produced at Wellpark Brewery in Glasgow using 100% Scottish barley, Herkules hops and water from Loch Katrine.
Tennent’s will support the off-trade with a roll out of a host of new can sizes, including a 5 litre mini keg, 6x330ml fridge pack and an on-pack promotion on the 15x440ml pack. The new can will be hitting shelves in 330ml, 440ml, 500ml and 568ml can formats.
Tennent’s Lager brand manager Rhona Fyfe said: “For drinkers in Scotland and abroad a pint of Tennent’s Lager is truly iconic, and we’re taking that image as the inspiration for our new cans. The design celebrates the liquid on the inside, which remains the same refreshing lager that was first brewed in 1885.
“We pride ourselves on brewing at Wellpark, using the finest quality ingredients as founder Hugh Tennent created over 130 years ago. This story now takes pride of place on the can, highlighting the history, quality and provenance of the liquid inside.”
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