Coca-Cola European Partners’ Fanta brand has released two new “frightening” zero sugar soft drinks in the UK in the build-up to Halloween.
The ‘spooktacular’ Blood Orange and Pink Grapefruit flavours were chosen by over 150,000 UK consumers in a poll launched by the brand earlier this year.
Packaging for the limited-edition flavours and the brand’s Fanta Orange and Fanta Orange zero sugar have also been redesigned by illustrator Noma Bar, and bottles and cans now feature unique ghoulish graphics and four Halloween characters.
All of the limited-edition Fanta packs will feature QR codes which lead to exclusive Snapchat filters and lenses, including a ‘ghoulish’ bat, pumpkin and skull transformations.
Fanta marketing manager Rosalind Brown said: “Like Coca-Cola is to Christmas, Fanta is to Halloween and we can’t wait to reveal our new campaign.
“Last year, Fanta grew by 23% during Halloween so we know it’s a key time for our brand.
“Halloween has really taken off here in the UK in recent years and has become a key calendar moment for our target audience of young adults.
“This year’s campaign is bigger than ever with new flavours to excite consumers and the Noma Bar packs and Snapchat promotion back by popular demand.”
The Blood Orange and Pink Grapefruit Fanta flavours are now available from UK retailers such as Asda and Tesco for a limited time.
© FoodBev Media Ltd 2019
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