Coca-Cola European Partners (CCEP) has unveiled two new variants of Diet Coke and a new Coca-Cola Zero Sugar as it responds to consumer demand for more flavour options.
The launch, which will be supported by a £10 million advertising campaign by Coca-Cola Great Britain, sees exotic mango and feisty cherry join the Diet Coke portfolio.
CCEP said it is the first time it has introduced new flavours in the UK since 2003 and the variants will be the first in the Diet Coke line to feature a new contemporary design, which includes images and coloured banners to reflect the bold flavours.
Coca-Cola Zero Sugar peach will also be available following the success of the brand’s cherry and vanilla variants in 2017.
The new flavours will be available in a range of pack formats, including 500ml PET and 330ml cans in both price-marked and plain packs.
CCEP customer marketing director Simon Harrison said: “This is an exciting next step for two of our most popular brands. The new additions were designed with some of the fastest-growing consumer trends in mind, and underline our commitment to offering consumers even more choice through a portfolio of light flavour options.”
The announcement is the latest move by Coca-Cola to retain soda sales as consumers increasingly shift to healthier, low-sugar alternatives.
Earlier this year, The Coca-Cola Company unveiled a brand rejuvenation for Diet Coke in the US, featuring updated packaging and the introduction of four new flavours: ginger lime, feisty cherry, zesty blood orange, and twisted mango.
© FoodBev Media Ltd 2019
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