Nestlé Breakfast Cereals in the UK will begin to carry the UK Government’s colour-coded labelling from October.
The labelling system, which features red, amber and green boxes, shows the amount of energy, sugar, salt and fat in each product.
Cereal Partners Worldwide (UK) makes Nestlé breakfast cereals and is a joint venture owned by Nestlé and General Mills.
Earlier this year, it was announced that Nestlé Breakfast Cereals would see a reduction of a further 10% in the average sugar content across the range by the end of 2018, in addition to the 15% reduction already achieved since 2010.
Nestlé breakfast cereals include Cheerios, Golden Grahams, Shreddies and Cookie Crisp.
Cereal Partners Worldwide UK regional vice president Gharry Eccles said: “We have provided consumers with clear nutritional information in a monochrome format on front of pack for many years.
“The decision by Cereal Partners Worldwide to adopt colour-coded labelling in the UK aligns the Nestlé cereals range with what has become the common UK labelling scheme. It is also in line with other Nestlé products in this market, providing consumers with a consistent approach to nutrition labelling in the UK.”
Nestlé UK and Ireland CEO Stefano Agostini added: “Nestlé UK has been a longstanding supporter of the colour-coded nutrition labelling scheme ever since 2013 when it was adopted on Nestlé wholly-owned products. It has always been Nestlé’s ambition to see the UK Government scheme on all Nestlé branded products in the UK.”
© FoodBev Media Ltd 2020
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