Champagne Nicolas Feuillatte has launched a new visual identity, including premium-style packaging for the off-trade, and a new range dedicated for the on-trade in the UK.
The packaging is part of a two-year rebrand, which sees Nicolas Feuillatte aim to be “the Champagne brand which reconciles luxury with emotion”.
The new look was created to fully express this vision, which started with the creation of the new Nicolas Feuillatte emblem.
Two distinctive collections are now on offer with one single identity. The off-trade range includes: Sélection Brut, Sélection Demi-Sec, Grande Réserve Brut, Grande Réserve Rosé, Blanc de Blancs, Cuvée Spéciale 2013 and Cuvée Spéciale Rosé.
The new on-trade range includes: Réserve Exclusive Brut, Réserve Exclusive Rosé, Collection Vintage 2008 Brut and a Blanc de Blancs 2008.
Nicolas Feuillatte managing director Christophe Juarez said: “It is with great pleasure that we roll out our new visual identity which is the final gem on the crown. This project has been years in the making and we believe the outcome looks elegantly premium while equally being modern and youthful. It is something we are able to do being the youngest of the Grandes Marques de Champagne. It’s a new era for Champagne Nicolas Feuillatte and we can’t wait to see these bottles in the UK.”
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