Charlie Bigham’s has released a new range of premium pre-prepared vegetarian meals, responding to the increasing consumer demand for meat-free meal options.
The new range will initially include two meals: Spinach & Ricotta Cannelloni and Sweet Potato & Bean Chilli with Mexican Rice, though the brand says that further options will be introduced in the near future.
Packaged in the brand’s signature wooden trays, the meals are intended for two people and are made with a range of fresh, high-quality ingredients.
Both meals will be available nationwide in the UK from Waitrose stores from 19 September, with a suggested retail price of £7.50 per meal.
Charlie Bigham, the company’s founder, said: “For far too long, the food industry has approached vegetables as the side dish, the understudy to meat or a meat alternative.
“In my new range, vegetables are the star of the show. More and more people are recognising the many benefits of reducing or erasing their meat consumption, and with our new vegetarian range we hope to give people better choice when it comes to meat-free options.
“I’m really proud of our new vegetarian range, prepared with a homemade approach in my kitchen to simply pop in the oven in yours.”
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