US bakery company Cherryvale Farms has created a new range of dairy-free, 100% plant-based microwaveable mug-cake mixes.
Three flavours have been created for the Instant Indulgence range, including birthday cake, rich chocolate and salted caramel chocolate.
The range is packed in sachets which contain the cake mix, and consumers make the cakes by pouring the mix into a mug, adding water and cooking the product in a microwave for just over a minute.
As well as being 100% plant-based, the mixes are gluten-free, nut-free, free of preservatives and artificial colours/flavours.
Cherryvale Farms CEO Lindsey Rosenberg said: “We’re thrilled to be the among the first natural foods brands to introduce a rich, delicious, instant dessert that you can create in the microwave.
“Now, when that 3 p.m. slump hits, instead of visiting the café counter or vending machine, anyone can make a warm, delicious dessert in no time.
“For those special occasions, birthday cake in a minute means you can celebrate anywhere, anytime, without the work!”
The Instant Indulgence range is available online from Cherryvale Farms and Amazon, and will be stocked in selected retailers in the US.
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