© Tetra Pak
Forecasts of growth within China’s ambient drinking yogurt category “illustrates the scale of opportunity that the product presents globally”, according to Tetra Pak.
The ambient drinking yogurt category was introduced to China in 2010. It now accounts for 13% of the country’s total yogurt market and is expected to achieve sales of almost €5bn by the end of 2017, Tetra Pak said.
Its success in China has been driven by consumer demand for convenience, taste and nutritional benefit – trends that are reflected in many other countries. Studies show that traditional meals are under pressure, with consumers across the world increasingly opting for snacks and treats that fit their lifestyles. With the contemporary look and convenience of Tetra Prisma Aseptic packages, ambient drinking yogurt suits this modern way of life, Tetra Pak added. It offers similar nutritional value as fermented chilled yogurt, delivers a delicious taste and can be consumed easily on the go as it does not need to be refrigerated.
Tetra Pak’s manager of centre of expertise dairy, Dan Björklund, said: “We have been delighted to work with our customers to develop a new dairy category in China. Ambient drinking yoghurt is flourishing because it appeals to the lifestyle of the modern day consumer, not just in China but globally. Dairy brands have recognised this and we are getting requests for the product from small local producers, as well as international companies, from all around the world.”
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