Mondelēz-owned brand Chips Ahoy! has launched a confetti cake-flavoured chewy cookie variety, chewy confetti cake cookies.
The cookies, which also feature rainbow sprinkles, will be available in stores nationwide in January 2023.
Natalie Gadbois, senior brand manager of Chips Ahoy!, said: “Our chewy cookies introduce new tastes, flavours and sensory experiences that we know Gen-Z looks for, while still keeping the same, familiar Chips Ahoy! cookie quality fans of all ages have come to know and love”.
“With colourful rainbow sprinkles mixed in with irresistible confetti cake flavour, Chips Ahoy! chewy confetti fake flavoured cookies taste great on their own or can be paired with ice cream for one deliciously happy treat!”
The new flavour can be purchased in family-size packages for an SRP of $4.99 per 407g pack.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.
