The Network is designed to mobilise and coordinate partner communications at a national and community level, promoting the Dietary Guidelines and the new food icon, MyPlate, released in June 2011 by USDA’s Center for Nutrition Policy and Promotion (CNPP) and First Lady Michelle Obama.
As a partner, Chiquita will work to promote MyPlate and the Dietary Guidelines messaging efforts to help consumers think differently about their food choices, starting with ‘Make Half Your Plate Fruits and Vegetables’.
Chiquita is among the first national produce companies to join the network.
Fernando Aguirre, chairman and CEO, said: “As part of Chiquita’s commitment to improving world nutrition, we are proud to partner with USDA to promote healthier diets.
“The MyPlate programme and the ‘Make Half Your Plate Fruits and Vegetables’ message makes it easier than ever for consumers to understand how to make healthier food choices and maintain well-balanced diets. We look forward to working together to help advance better nutrition.”
As a new USDA national strategic partner, Chiquita will promote product nutrition information based on the 2010 Dietary Guidelines for Americans, disseminate CNPP’s Dietary Guidelines messages, and participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan.
Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance.
The Chiquita Bites line will be the first to carry the MyPlate icon including Apple Bites, Grape Bites and Pineapple Bites later this year.
Source: Chiquita
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