Chobani has expanded its portfolio of nutritional food and drinks with the launch of plant-based probiotic drinks and lactose-free Greek yogurts in the US.
Chobani Probiotic marks the brand’s continued expansion beyond the yogurt sector and its entry into the functional beverage category.
The plant-based certified organic drinks are made with a base of whole grain oats and fruit juice, which is then fermented with a blend of probiotic cultures to support digestive and immune health.
A blend of organic fruit and herbal extracts is then added to create a variety of flavours: lemon ginger, pineapple turmeric, peach mint, and cherry hibiscus tea. Each bottle of the non-dairy beverage contains 80 calories and 11g of sugar and has an RRP of $3.79.
Meanwhile, the Chobani Complete line-up features high-protein and ‘easy-to-digest’ lactose-free yogurts and drinks. Each product in the range contains 15-25g of complete protein, 0g of added sugar and all nine essential amino acids.
In addition to billions of probiotics, the yogurts feature prebiotic fibres which Chobani claims taste naturally sweet and help to keep you feeling full.
The brand offers three different formats in a variety of flavours. Cups are available in blueberry, key lime, vanilla, strawberry, mixed berry, and peach for an RRP of $1.49, while large tubs are available in vanilla for an RRP of $5.99. Shakes are available in banana cream, mixed berry vanilla, strawberry cream, and vanilla varieties for an RRP of $1.99.
Like all Chobani products, the new products are made with only Non-GMO ingredients and no artificial sweeteners, preservatives, starches, or artificial flavours.
“With every trip to the store, consumers are looking to do more than just fill their bellies. They want healthier foods and drinks to calm their minds, restore their bodies, and replenish their energy,” said Peter McGuinness, president of Chobani.
He added: “Natural nutrition is a driving focus of our future. We’re proud to bring Chobani Probiotic—a plant-based, fermented organic drink— and Chobani Complete loaded with up to 25g of protein to the aisles, each with the perfect combination of flavour, function, and packed with probiotics and other key nutrients for busy on-the-go modern families.”
© FoodBev Media Ltd 2020
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