The global yogurt market has undergone a major transformation due to the past years’ Greek yogurt revolution. The creamy, thick, low fat and protein rich yogurt is the catapult that is transforming the yogurt segment into a major consumer category all over the world. According to Mintel, from July 2012 to July 2013, more than 400 new Greek yogurt products were launched in 12 important dairy markets – in the US alone, the number was 220.
In response to the growing consumer demand for dairy products with natural ingredients and perceived inherent goodness, Chr Hansen is now launching an authentic Greek yogurt culture series: YoFlex and nu-trish SoGreek for fortified as well as strained yogurt.
“The new SoGreek cultures, which are also available with our well-documented probiotic BB-12, contain the best from two worlds: Modern high performing yogurt cultures from Chr Hansen and an authentic Greek culture from a strain collection from the Agricultural University of Athens. The university set out to find and understand the cultures used in authentic Greek/Mediterranean artisanal dairy products,” explained Chr Hansen marketing manager Morten Boesen.
“They visited small producers and families around the Aegean Sea to sample their homemade recipes from when food was made pure and simple. This work has led to the discovery of the culture used in SoGreek, which was isolated from an artisanal Greek yogurt from the island of Crete 20 years ago.”
Source: Chr Hansen
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