Cîroc aims to target luxurious celebratory experiences with its new French vanilla vodka.
Available globally from October, Cîroc claims the new flavour pairs the rich and creamy taste of French vanilla with the smooth texture of Cîroc and is suited to mixing in cocktails.
Cîroc global brand director Natalie Wills said: “We’re always seeking to bring new, fun and luxurious celebratory experiences to our consumers. Cîroc French Vanilla is going to do just that – its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating.
“Cîroc French vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of Cîroc.”
The beverage has an ABV of 37.5% and a recommended retail price of £38.67 or $33.99. The launch follows on from last year’s introduction of a new apple flavour vodka.
© FoodBev Media Ltd 2020
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