Red Bull was also promoting its 16oz can, with a special offer for store owners. In the water category, Bethany Maiden of CCE explained the Schweppes promotion of a free swim (or Schwim) in exchange for an Abbey Well cap.
Irn-Bru is apparently about to launch its new advertisement – Irn-Bru the musical – a spoof rendition of High School Musical.
Apparently, corner shop owners can make more margin from having distress purchase self-medication beside the till, such as Lemsip and Gaviscon from Reckitt Benckiser. The Swan matches stand livened up the scene with leaping flames, and George Michael singing his heart out with old hits such as I’m Your Man. OK, it was lookalike Rob Lambert, but he was very good and had the ladies dancing in the aisles.
Vimto business development manager, Martin Bolderson, spoke about Vimto’s new advertisement, with cartoon CGI fruits featuring on a waltzer at the fairground, with the tagline ‘Seriously mixed-up fruits’.
Making the most of combining alcohol with fruit, Ocean Spray has teamed up with Smirnoff with a can of cranberry and vodka as a last-minute purchase for the girl in your life. More exciting than a box of chocs, I suppose. Still with alcohol, the successful Gordon’s and tonic in a can has launched a slimline tonic version by popular demand.
Helen Wykes demonstrated the Fresco machine by Carimali, used to produce great-tasting Tchibo coffee using fresh milk from a large container stored in the base – a new concept for many in vending.
While the Nescafé N’Go stand was thronging with consumers choosing from cappuccino, mocha and latte, a newsagent owner was keen to tell me how great it had been in his store.
Tropicana was running a taste test trial, with visitors voting between orange & mango, mango, peach and papaya, passionfruit pear & pineapple, and pineapple on its own.
“Juicy Drench is proving popular thanks to its 100% natural contents based on spring water, which differentiates it from other products on the market,” explained Britvic’s business development manager, Kevin Clane.
Razin Ali was keen to show off the new, square, spin-top carton for Sunmagic, and its Smurfit Kappa outer. Appparently, the company has a £15m retail sales value and is the UK’s biggest school-friendly supplier of drinks. The company is also a major supplier for ex-pat communities in Spain, Asia and the Far East.
Finally, for new flavours in slushies, Coolrush was showcasing sour apple and cola cube – linking in to the kids’ TV programme.
© FoodBev Media Ltd 2020
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