A British start-up has revealed that it is looking to exploit “a gap in the market for a nutritious drink aimed at those who want to live a better and healthy lifestyle”, as it prepares to launch a new offering to the UK clean living market.
CleanShakes have secured funding to market their drink, which combines superfruits, almond milk and nutrients to “promote healthy digestion”. The dairy-free beverage also boasts an environmental aspect, with all decisions from design to the supply chain being made with consideration to the brand’s carbon footprint.
The company claimed that it was already “attracting interest from high-end premium retailers”, after being founded as part of Newcastle Business School’s entrepreneurial business management program.
CleanShakes co-founder Rachel Horton said: “The financial support we have received has allowed us to take our idea and make it a reality.
“Our current focus is on utilising innovative microbiological and manufacturing processes to ensure we maintain the nutritional quality of our product, whilst also reducing the need to process the product. We want to make our shakes as clean as we can so we are working with microbiologists and food scientists to make this happen.
“Our message is that CleanShakes is a premium, tasty product, something that is good for you whilst actively tasting good. It’s a simple concept – but it is really difficult to achieve the right balance when creating a new food product, so we have teamed up with experts to do just that.”
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