Cleaver & Keg has launched a new range of bar snacks, designed to tap into the growing demand for premium jerkies and cuts of dried meat.
The range is available in four different variants: rich and spicy chorizo slices; salami slices, described as “herby little bites” blended with a subtle mix of fennel seed and spices; strips o’ beef, spiced slivers of beer silverside marinated in a mix of coriander seeds, white pepper and nutmeg; and finally hot strips o’ beef, which features the added kick of Yorkshire chilli jam.
All of the meat used in the gourmet snacks is 100% British, which is then salt cured, air dried and richly spiced to create the final products. Each variant features a pairing recommendation – such as a rye IPA or amber ale for the chorizo slices, and a pint of pale ale to go with the salami – to further bolster Cleaver & Keg’s bar snack credentials.
Cleaver & Keg’s Dan Searle said: “The reason we go to the pub has changed. It is no longer the place to down cheap booze in a slightly ropey environment, it is now the place to experience new and exciting flavours in an aspirational setting. We thought it was a crying shame that the default bar snack was a packet of crisps or peanuts. We didn’t think that that was good enough for people who really care about their pint – us included – and wanted to give the pub-goers of Great Britain the snack they deserve.”
Each snack has a recommended retail price of £2.50 and an ambient shelf life of three months.
© FoodBev Media Ltd 2021
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