Clondalkin Flexible Packaging Bury (formerly Chadwicks of Bury), a supplier of pre-cut lids and shrink sleeves, has launched a shrink sleeve incorporating a unique code.
Using an innovative printing technique the code is printed on the inner surface of the shrink sleeve and only revealed when the sleeve is peeled back. This unique coding solution from Clondalkin Flexible Packaging Bury is ideal for running product competitions and is already used successfully on the company’s pre-cut lids. Each shrink sleeve features its own individual code which can be made up of a series of numbers and characters, depending on the customer’s requirements.
Martin Hardman, sales and marketing director of Clondalkin Flexible Packaging Bury, said: “Following the success we’ve had with unique coding on our pre-cut lids we decided to turn our attention to shrink sleeves and see how we could apply the same technique. We’re very pleased with this latest innovation as it will provide customers with added value for very little extra cost. Customers are always looking for new ways to market their products and differentiate them from the competition and this new technology will enable them to do so.
“We also have clients that are interested in using unique coding for traceability and counterfeiting purposes.”
Clondalkin Flexible Packaging Bury is a supplier of flexible packaging solutions in the food, dairy, beverage and pharmaceutical sectors. The company is one of 11 production facilities operating throughout Europe and North America under Clondalkin Group’s Flexible Packaging Division.
© FoodBev Media Ltd 2021
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