It should really be for government to help sort this out through municipal collection programmes, but that’s not happening.
So, all credit to the group of leading consumer goods companies who have just created the $100m Closed Loop Fund to support local initiatives. These companies include Coca-Cola, Keurig, PepsiCo and Unilever.
The $100m is intended to unlock other funding. It’s estimated that the total needed for an adequate US infrastructure is $1,000bn, so the task seems manageable.
Another estimate is that a 75% recycling rate for all municipal solid waste, as opposed to the current 34.5%, would eliminate the equivalent emissions of 72 coal-fired power plants.
Without doubt, a breath of fresh air.
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