The CNH and Semeato long-term partnership will involve several collaboration areas to continuously drive CNH leadership in the Latin American market.
Semeato products will be sold branded Semeato, Case IH and New Holland Agriculture through the respective dealer networks. The engineering departments of the two companies will develop products jointly, designed to maximise performance of the CNH tractor lines.
Harold Boyanovsky, CEO and president of CNH, said: “Case New Holland is committed to providing its Latin American clients with leading products in the sector which meet the highest standards of performance and productivity.
“Our partnership with Semeato, one of the most respected companies in the Brazilian agricultural machinery sector, is a sign of our intention not only to be at the forefront of planting technology, but also to be a leader in this sector. Through this agreement, CNH is able to offer planters and seeders which are suited to the needs of our clients, whatever the client may require, regardless of size or activity within agribusiness.”
Source: CNH
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