Last year, the ‘A fresh take on authentic India’ creative helped secure double-digit growth for Cobra as it aimed to become a top 10 UK beer brand.
The latest media campaign will see a 20-second version of the advert air on TV, featuring a new finale, and will be supported by a full suite of point-of-sale materials for Cobra customers.
The 20-second spots will air on TV in the UK until 5 April 2013 and video-on-demand media will continue until the end of May.
Alongside the advertising campaign, Cobra completed its brand redesign in 2012 and provided in-outlet support for customers to bring Cobra’s Indian heritage to life in their businesses.
Source: Cobra Beer
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