Coca-Cola Amatil has launched a new can format of Miller Chill as it targets refreshment ahead of summer in Australia.
At 4% ABV, the lager with lime is now available across the country in a 330ml ten-pack format. Coca-Cola Amatil said the beverage is ‘a surprisingly refreshing lower carb beer, brewed with real lime to give it a unique lime taste and a clean, crisp and refreshing finish’.
Miller Genuine Draft and Miller Chill joined the Coca-Cola Amatil portfolio in October last year, as part of a long-term agreement between Amatil and Molson Coors International, a division of Molson Coors, which now owns the Miller brand.
Miller Chill trade marketing manager Brigitte Kedicioglu said: “Australia is Miller Chill’s major global market and the brand continues to perform really strongly.
“Both the flavoured and low carb beer segments of the market are growing strongly (15% and 5% respectively) and consumers are telling us that refreshment is one of the main drivers in their decision making.”
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