The first major Costa Coffee product launch since Coca-Cola’s acquisition of the brand has been announced: Costa Coffee ready-to-drink.
The range includes the variants Classic Latte, Caramel Latte, and Black Americano. The range is made from “proper coffee”, with the blend that Costa uses for its entire line, its Mocha Italia Signature Blend.
Jennifer Mann, senior vice president and president of Global Ventures for Coca-Cola, said: “Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality.
“This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee. The result is a fantastic tasting, ready-to-drink coffee.”
Dominic Paul, CEO of Costa Coffee, said: “Through this collaboration we’ve been able to work together to offer consumers the great taste of Costa Coffee in a can for the first time. We are committed to working together to give consumers more opportunities to enjoy the Costa Coffee they know and love, whenever they want, wherever they are.
“We’re really proud to have bought this product to market at such speed while still ensuring the range has proper coffee at its heart.”
The range will debut in the UK later this month, followed by launches in Poland and China. The decision to release in these regions has been determined by the high levels of Costa’s success in these particular countries.
Coca-Cola acquired Costa in August in a deal worth £3.9 billion. At the time, CEO James Quincey noted how Costa would fit into Coca-Cola’s vision for a global coffee platform.
The company has noted that all the coffee beans in the Costa ready-to-drink range are Rainforest Alliance Certified.
The range will be sold in 250ml cans which are 100% recyclable.
© FoodBev Media Ltd 2020
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