The focus of Coca-Cola Europe’s first ever Live Positively Week is on packaging and recycling. More than 3,000 employees across 38 countries will work in unison to collect waste by cleaning up a variety of rivers, lakes, beaches, streets and parks. In addition, more than 30,000 employees will be involved in other environmental awareness building projects.
Throughout the week, employees within Coca-Cola GB will take part in a number of environmental initiatives. The week will kick off with a workshop for all employees to raise awareness and understanding of key environmental issues and the steps that Coca-Cola is taking to build a sustainable business. Later in the week, staff will take part in a river clean up with Thames21 and will be encouraged to be active and support local businesses.
‘Live Positively’ is one of the ways Coca-Cola describes the work it does in the area of sustainability and represents the company’s commitment to put sustainability at the core of everything it does. One of its key principles is to start from inside the organisation to make sure that employees are passionate about the company’s values as a responsible corporate citizen, and have the desire and the opportunity to live these values as individuals.
Explaining Live Positively Week, Sanjay Guha, president of Coca-Cola GB, said: “Through Live Positively Week, we want to employ all of our manpower to help us to meet our social and environmental goals, while engaging with employees and enabling them to make a difference.
“Last year, we set about engaging with our employees around Live Positively with the simple purpose of making sure that we were all aware of it and understood the essence of what it represented. In 2009, we wanted to take our people from awareness and understanding to passion and action, which is why we decided to launch Live Positively Week.
“We selected packaging and recycling for the first Live Positively Week because our people told us that this was their priority area for understanding what we do as a business, and it’s an area in which everyone has the opportunity to contribute.”
Source: Coca-Cola Great Britain
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