Coca-Cola HBC (Coca‑Cola Hellenic Bottling Company) has unveiled a new range of Costa Coffee products for European customers to enjoy at-home, on-the-go and at-work.
Launching today in Bulgaria, Poland and Hungary, the range will soon be available in Greece, Switzerland, Romania, Croatia, Slovenia, Ireland and Northern Ireland, with more to follow in 2020.
The launch follows Coca-Cola HBC’s announcement last year with further details of the products revealed. Coca-Cola HBC’s offering will consist of a wide range of Costa Coffee blends and formats as well as in class training, service and technical support.
These mark the first products to launch in multiple European markets since Coca Cola acquired Costa Coffee in a deal worth £3.9 billion. Meanwhile in the UK, Costa Coffee ready-to-drink coffee was launched last year.
In these several European markets, the full range of Costa Coffee products will include whole beans, roast and ground coffee, coffee pods, ready-to-drink coffee and self-serve barista-quality coffee on-the-go via Costa Express machines.
“We are delighted to be able to offer our customers an at-home Costa Coffee experience for their shoppers/consumers to enjoy,” said Zoran Bogdanovic, CEO of Coca-Cola HBC.
He added: “Building on the power of the Costa brand, we are working closely together with our customers in cafes, bars and hotels to offer Costa Coffee when safe to reopen.
“This move reinforces the strength, breadth and flexibility of our portfolio and marks the start of our long-term growth plan to provide Costa Coffee, whatever and wherever the occasion across all our 28 markets.”
Jill McDonald, recently appointed CEO of Costa Coffee, said: “Today’s launch with Coca-Cola HBC will disrupt and redefine how and where people can enjoy coffee in our European markets, combining the marketing expertise, European scale and distribution credentials of Coca-Cola HBC, with Costa Coffee’s expertise in coffee.”
Gordon Mowat, managing director at Costa Coffee Europe and MENA, added: “As we celebrate the launch of a great range of products for consumers to enjoy, we continue to look at how we bring relevant coffee innovation to our key European markets and look forward to sharing more information over the coming months.”
© FoodBev Media Ltd 2021
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