Coca-Cola India has announced it plans to launch fruit juice versions of its Sprite and Limca beverages this year, according to T. Krishnakumar, Coca-Cola president of India and Southwest Asia.
The company will also bolster its Fanta portfolio with three new variants in India this year, adding to its green mango variant which was launched in 2016.
This will be the first time Coca-Cola has expanded its Sprite line in India, which is its best-selling fizzy drink brand in the country.
Last year, Coca-Cola India announced it would invest $1.7 billion in the country over the next five years as it creates a range of region-specific juice variants made from fruits native to the country.
Fruits such as guava, dasheri mango, kesar mango and sweet lemons will be sourced and processed under the company’s flagship juice brand Minute Maid.
The company also launched a range of carbonated drinks called Kinley Flavours as it finds itself increasingly at odds with cheaper local brands.
Meanwhile, a new addition of Coca-Cola India’s largest-selling cola brand Thums-Up was unveiled in November.
Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993. Now Coca-Cola India aims to make the beverage a $1 billion brand in the next two years.
The company will start selling the beverage Bangladesh, Nepal, Bhutan and Sri Lanka this summer, investing to boost customer loyalty, launch new packs, expand distribution and increase manufacturing capacity.
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