Coca-Cola has introduced a 220ml beverage can for the Brazilian market, produced in collaboration with packaging manufacturers Crown and Evora.
Produced at Crown’s plant in Cabreuva, in São Paulo state, the sleek format addresses consumer demand for smaller portion sizes and greater product variety.
Smaller pack sizes and lower prices have become key strategies used by Coca-Cola to drive volume growth in emerging markets, including in Latin America, Africa and Asia.
For instance, Coca-Cola Femsa offers an 8oz can that retails for the equivalent of $0.14.
The functional and sophisticated new can will be used by the soft drinks giant across a number of product lines – including classic Coca-Cola, Coke Zero, Coke Life, Fanta, Sprite and Kuat, which is one of the most popular guarana-flavoured beverages in Brazil. It joins Coca-Cola’s line of standard 355ml and 250ml beverage cans.
Coca-Cola global procurement director Mário Sérgio Gomes said: “Helping consumers experience our products in new ways remains a primary goal at Coca-Cola. Crown’s innovative 220ml beverage can format satisfies the preferences of modern Brazilian consumers while also adding noteworthy progression and variety to our product line.”
Like all aluminum cans, the 220ml can is infinitely recyclable, provides an effective barrier against light and oxygen, and has significant shelf-life properties. The can’s size also means that it boasts being lighter, easier to hold, transportable and faster to chill.
Wilmar Arinelli, president of Crown in the region, said: “Partnering with Coca-Cola to create a beverage package that not only gives consumers more options, but creates visual impact on the shelf and aligns with consumer demands was a win-win. We look forward to continued collaboration with Coca-Cola and other regional brands to meet the evolving needs of Brazilian consumers.”
© FoodBev Media Ltd 2020
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