The new drink, Sprite Extra Lemon, emphasises the beverage’s lemon taste and will be launched in a special summer edition in thin cans. The drink’s developer, Coca-Cola Israel’s head of technology, Dov Landman, explained that the lemon flavour was attained from citric acid, which blends with Sprite’s sour-sweet taste.
The Coca-Cola Company was involved in the production process and will be monitoring the launch of the drink in Israel, while examining its potential for additional global markets.
Coca-Cola Israel’s marketing vice president, Savion Bar Sever, said: “The launching of Sprite Extra Lemon in Israel is the first of its kind on a global scale. Sprite has been marketed in Israel for 28 years, and the brand hasn’t marketed a new flavour since then. The drink’s formula was concocted in Israel, was subject to taste tests, and got high grades from consumers.”
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