Coca-Cola has released a clear, zero-calorie beverage in Japan, aptly called Coca-Cola Clear, which went on sale in the country yesterday.
Coca-Cola Japan initially created the concept to appeal to Japanese consumers who desire new, innovative beverages during summer, and the drink was developed over the course of a year at Coca-Cola’s US headquarters.
The drink does not feature the caramel flavourings which create the iconic black/brown colour of traditional Coca-Cola beverages, as the ingredient could not be used for a transparent drink.
According to Coca-Cola, over 50 different recipes were trialled before the final Coca-Cola Clear recipe was formulated, and the addition of lemon juice allowed the creation of a zero-calorie drink that was able to balance sweetness and sourness to create the ideal taste.
The drink is also packaged in 500ml and 280ml transparent bottles with a transparent label, in order to highlight that the new beverage is completely clear.
This new launch is the latest innovation introduced to the country by Coca-Cola, following the introduction of the company’s first-ever alcoholic drink last month, as well as the release of Coca-Cola Frozen pouches and Coca-Cola Peach earlier this year.
© FoodBev Media Ltd 2018
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