Coca-Cola has released its first ever alcoholic drink, a lemon-flavoured alco-pop, which is available in Japan in three varieties.
Created in response to the growing popularity of Chu-Hi drinks – alcoholic beverages flavoured with fruit – among young consumers, the drinks were released on Monday and are available from retailers in Kyushu.
The Lemon-Do drinks are available in Honey Lemon, Standard Lemon and Salt Lemon varieties, which contain 3%, 5% and 7% ABV respectively.
Each flavour will cost 150 yen ($1.40) for a 330ml can.
Coca-Cola has said that there are currently no plans to introduce the drink to markets outside of Japan.
Jorge Garduño, Coca-Cola’s Japan president, said: “This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shochu and sparkling water, plus some flavouring.
“We haven’t experimented in the low-alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.
“Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market.
“The Chu-Hi category is found almost exclusively in Japan. Globally, it’s not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial