Coca-Cola European Partners (CCEP) has launched three new Glacéau Smartwater flavours with zero sugar, zero calories, and natural flavours to offer more choice for consumers.
The evolution of Smartwater sparkling sees berry and kiwi, lemon, and green apple flavours join the portfolio, which will be phased in throughout the summer. The company hopes its 600ml PET bottle will suit busy, on-the-go consumers in need of refreshment.
Since its introduction in 2014, Smartwater has experienced steady growth which has been bolstered by a sparkling variant launched last November.
CCEP operational marketing director Simon Harrison said: “Smartwater already has a proven track record of disrupting the instant consumption water sector. Its success puts the brand in a good position to unlock opportunities in the sparkling flavoured sector, bringing in younger shoppers and offering great tasting refreshing drinks for the summer months and beyond.
“The new flavours form part of CCEP’s continued focus on the innovation of low and zero sugar products to meet the demands of health conscious consumers. The arrival of these new flavoured sparkling variants of Smartwater demonstrates how we’re continuing to energise our portfolio of leading brands, offering more choice to consumers and helping to drive sales for our retail customers.”
The launch will be supported by an ongoing £5.4 million nationwide marketing campaign which will include advertising, PR, sampling and in-store point of sale materials.
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