Coca-Cola South Pacific has added a new “velvety chocolate” flavour of its Zico coconut water.
Featuring not from concentrate ingredients, the fresh variant is the brand’s second chocolate offering after Zico chocolate-flavoured coconut water. Designed to enhance the brand’s appeal among active and health-conscious female consumers, its launch comes less than three years after Coca-Cola completed a deal for all of the remaining shares in Zico – an acquisition that began back in 2009.
Zico coconut waters “naturally supports hydration with five electrolytes, including as much potassium as a banana,” the company says.
Zico brand manager Gloria Young said: “We’re thrilled to expand the Zico range for the first time since we launched the brand in 2014. The introduction of Zico velvety chocolate provides an opportunity to bring new consumers into the category and experience what Zico has to offer. Zico appeals to those looking for options that meet the needs of their active lifestyles.
“Innovation lies at the heart of our strategy to drive growth and the launch of this product marks an exciting start of things to come.”
The new flavour, which will launch in retailers across Australia through July, will be packaged in 330ml and 1 litre cartons.
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