top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
Coca-Cola partners with Marshmello to launch limited-edition flavour
Rafaela Sousa

Rafaela Sousa

5 July 2022

Coca-Cola partners with Marshmello to launch limited-edition flavour

Coca-Cola has extended its Creations line with the launch of a new limited-edition flavour in partnership with electronic music producer and DJ, Marshmello. The new flavour, which fuses strawberry and watermelon with Coke, is the company's first-ever beverage co-created with an artist. Also available in a zero-sugar version, Marshmello’s limited-edition Coca-Cola will be released in black-and-white slim cans. Oana Vlad, senior director, global strategy at The Coca-Cola Company, said: “The novelty and unexpectedness of these innovations are driving curiosity and inviting people to engage with the brand". "We’re also seeing that taking a more experiential route with our marketing through digital experiences, licensing partnerships and creative collaborations is a meaningful and fresh way to reach younger consumers.” The limited-edition drink will roll out in the US this month.

bottom of page