Coca-Cola and Molson Coors launch alcoholic juice drink

The Coca-Cola Company has partnered with Molson Coors to launch a full-flavour alcoholic beverage range inspired by the company’s Simply juice brand. 

Simply Spiked Lemonade, which has a 5% abv, comes in four flavours: strawberry lemonade, watermelon lemonade, blueberry lemonade and its signature lemonade.

The launch follows following their successful Topo Chico Hard Seltzer collaboration. 

Molson Coors chief marketing officer, Michelle St. Jacques, said: “Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola’s Topo Chico Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink”.

She continued: “Now, we have a huge opportunity to leverage the power of Simply – a brand known for real juice and big flavour – to disrupt the full-flavour alcohol segment in a way that’s never been done before”.

Simply Spiked Lemonade will be released during summer 2022, wand will come in a variety 12-pack of slim cans and 24oz standalone.

Molson Coors will distribute, manufacture and market Simply Spiked Lemonade as part of the agreement.