The Coca-Cola Company has partnered with Molson Coors to launch a full-flavour alcoholic beverage range inspired by the company’s Simply juice brand.
Simply Spiked Lemonade, which has a 5% abv, comes in four flavours: strawberry lemonade, watermelon lemonade, blueberry lemonade and its signature lemonade.
The launch follows following their successful Topo Chico Hard Seltzer collaboration.
Molson Coors chief marketing officer, Michelle St. Jacques, said: “Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola’s Topo Chico Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink”.
She continued: “Now, we have a huge opportunity to leverage the power of Simply – a brand known for real juice and big flavour – to disrupt the full-flavour alcohol segment in a way that’s never been done before”.
Simply Spiked Lemonade will be released during summer 2022, wand will come in a variety 12-pack of slim cans and 24oz standalone.
Molson Coors will distribute, manufacture and market Simply Spiked Lemonade as part of the agreement.
© FoodBev Media Ltd 2021
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