Coca-Cola European Partners is giving its Schweppes brand in the UK a packaging overhaul and introducing a new line of mixers to appeal to a new age of mixer drinkers.
The campaign marks the biggest ever Schweppes UK brand investment and sees a range of naturally-flavoured mixers called Schweppes 1783 join the portfolio. Initially available in 200ml skittle glass bottles for the licensed channel, a 600ml bottle will follow for grocery as part of a phased launch.
The six-strong mixer range consists of crisp tonic water, light tonic water and golden ginger ale, as well as three flavoured tonics: salty lemon, quenching cucumber and aromatic floral.
As part of the overhaul, a new Schweppes bottle will be introduced which is based on the original Schweppes skittle design which was created by Jacob Schweppe in 1783.
Our new Schweppes 1783 range combines the perfect carbonation and balanced taste of Schweppes with natural ingredients and unique flavours
The iconic yellow Schweppes sash will sit at the neck of the new bottle, which features an embossed fountain design to signify the bubbles contained within the tonic. The new design is available in a variety of formats including 200ml glass bottles, 1 litre PET bottles and 6x150ml and 12x150ml can multipacks.
Just last year Schweppes was given a packaging overhaul in a bid to better showcase its premium credentials.
Coca-Cola European Partners GB customer marketing director Simon Harrison said: “Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history. Our new signature shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside.
“Our new Schweppes 1783 range combines the perfect carbonation and balanced taste of Schweppes with natural ingredients and unique flavours. We have taken the time to seek guidance from mixologists and drinks experts to create this distinguished range of mixers that will appeal to new age of mixer drinkers that are keen to discover new taste combinations.
“In short, the last quarter of 2017 is going to be massive for the Schweppes brand. The new look of Schweppes Classic, arrival of Schweppes 1783 and the unprecedented marketing support will continue to energise one of GB’s most loved soft drink brands in a year whereby we’re celebrating 225 years since Jacob Schweppes first came to London with his bottled bubbles.”
The Schweppes Classic range is being supported by a £6.6 million campaign between October and December, which includes TV and cinema advertising as well as sponsorship of the Jonathan Ross Show. The new Schweppes skittle bottle will be revealed for the first time at London Cocktail Week.
© FoodBev Media Ltd 2018
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