Launched in the UK three years ago, Relentless reached sales of £40.3m in the 12 months to 17 January, according to ACNielsen figures.
The introduction of Relentless Juiced Energy Berry follows the successful launch of Relentless Juiced Energy Tropical in March 2008.
The UK energy drinks sector has grown by £72m over the last year, with Relentless accounting for 30% of this growth. About 80% of Relentless sales since launch have been incremental to the sector.
Relentless Juiced Energy Berry is available in 12x500ml cases. The new drink joins existing variants, Relentless Origin, Relentless Juiced Energy Tropical and Relentless Inferno.
Source: Coca-Cola GB
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