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Coca-Cola’s Red Tree Beverages to launch flavoured wine cocktails
FoodBev Media

FoodBev Media

20 December 2023

Coca-Cola’s Red Tree Beverages to launch flavoured wine cocktails

The Coca-Cola Company's bev-alc subsidiary Red Tree Beverages (RTB) is introducing a line of ready-to-serve flavoured wine cocktails under the Minute Maid brand. The wine cocktails will be available in three flavours: Lime margarita, strawberry daiquiri and piña colada. The new variants are offered in 1.5-litre multi-serve bottles, each with a 13.9% ABV, similar to that of a standard wine bottle. Coca-Cola said that launching Minute Maid Spiked flavoured wine cocktails through RTB continues the company's "deliberate and disciplined experimentation in alcohol in the United States". Minute Maid Spiked flavoured wine cocktails cocktails are set to hit shelves across the US in spring 2024.

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