The new labels seek to make it easier for consumers to make more informed decisions about the beverages they drink based on their own individual taste preferences and nutritional needs.
The Company has successfully rolled out front-of-pack energy labelling throughout Europe and Australia, with Mexico and the US currently in roll-out phase. The Coca-Cola Company’s global commitment is to have front-of-pack energy information on all products by the end of 2011.
“Coca-Cola is the world’s most valuable brand, and with that comes a leadership responsibility,” said Muhtar Kent, chairman and CEO. “Now more than ever, people expect facts about the products they consume to be readily available and visible. This global commitment is about making it easier for consumers to quickly see the calorie information for our beverages.”
Research shows that front-of-pack energy information is an important tool in helping people balance their overall dietary intake and physical activity. In the US, the new labelling replicates information that is located in the Nutrition Facts box on the side panel of Coke products, making it easier for consumers to see it, ‘at-a-glance’.
The new labelling will show calories, kilocalories or kilojoules per serving on nearly all Coca-Cola beverages, including all sparkling beverages, teas, energy drinks, flavoured water beverages, juices and juice drinks.
Source: The Coca-Cola Company
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