The gallery was electric as bidders from around the world bid against each other in frenzy to own the two very important pieces of Coca-Cola memorabilia.
Offered was a pencil on paper concept sketch of the 1915 contour Coca-Cola prototype bottle by Earl R Dean which is the only concept sketch of the bottle ever made.
The sketch sold for a world record $228,000 and a contour Coca-Cola prototype bottle designed by Earl R Dean. In 1915 when most beverages were packaged in generic, straight sided bottles, bottlers worried that Coca-Cola was easily confused with imitators.
Benjamin Thomas, co-founder of the Coca-Cola Bottling Company, came up with the solution. He said: “We need a bottle which a person can recognise as a Coca-Cola bottle when he feels it in the dark.” The prototype bottle sold for a world record of $240,000.
Source: Julien’s Auctions
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